Zipcar has reinvented the way people distinguish the car rental market all together by creating convenience and value for their customers. Driving with Zipcar is broken up into four fairly simple steps; The first step is applying online or through the mobile app, a $70 annual rate will apply. Once approved to drive, the customer will then be sent a unique Zipcar key card that will allow them to unlock the vehicles when held up to the window. After receiving the key card, the customer can then log onto the website or app and reserve any of the cars located in their area from a minimum of an hour all the way up to seven days. Finally, once the trip completed the customer must return the Zipcar back to the location where it was originally picked up and the user will then be billed for the time it was in use on a per-hour basis.