When encouraging engagement there can be benefits and consequences

When encouraging engagement there can be benefits and consequences. Some of these benefits are people that engage with the website will then most likely share it with their friends. They can like, share and comment on a photo which will appear on the newsfeed of the friends of the person that commented which spreads it even further. The higher the engagement then the higher the potential in views and sales. Therefore, this would benefit the company in many ways.
Some of the consequences of encouraging engagement are that people may post negative reviews which might deter people from commenting or liking. Additionally if there is a lot of engagement on a post, people may hide the post from their timeline or unlike the page to stop the notifications.

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