These are great points you brought up as a good idea to implement in this topic for future PSAs. Including more information on how to access free screening may increase the potential for people to get screened. Though as said in the book, free resources by all means does not mean people will take advantage of this opportunity to get checked. This is where the other points such as self efficacy and cues to action should take place. If PSAs are able to use more self-efficacy methods at the same time while decreasing scare tactics it may help these service announcements maximize success to convey their message.