The Management Information System represents an idea associated with man, machine and marketing methods of gathering information from both internal and external sources and processing this information to facilitate decision making.
A Management Information System is an integrated set of components or entities that interact to achieve a specific function, goal or goal. Therefore, it is a computer-based system that provides information for decision-making on the planning, organization, and monitoring of the operation of the company’s subsystem and the provision of a synergistic organization in the process.
This research project will provide an overview of the use of CRM in the organization to increase the practice of analyzing profit limits for the organization and to achieve its potential goals like its effect on employees and customers while listing the search for the future.
Successful implementation and control of the CRM project depend on effectively identifying and addressing constraints through master planning.
CRM looks at the whole process of what an organization is involved in, whether it is a product or a service-driven the organization and it must involve every aspect of what they do – from suppliers through to the end application, from their internal staff through to their
customer’s customer Kim Jenner, (2008).
Customer satisfaction is a vital CRM variable that must not evade our empirical scrutiny. Indeed, customer satisfaction is central to successful application of the marketing concept. Many company mission statements and marketing plans are designed around the goal of increasing customer satisfaction. (Claudia, et al 2001)
II. RESEARCH QUESTION
1. How does good customer service effect organization productivity?
2. What strategies should organizations take in pursuing a successful and effective customer relationship?
3. Should CRM be included in the organization’s strategies?
As the main objective of the organization is to meet the needs of customers leading to increasing its profits. This shows that without the presence of business activities for customers will be useless.
Business owners often focus on improving their products, and this is one of the basic features of the production concept. They often ignore customer care and their relationship; as a result, many of their clients transfer their purchasing interests to organizations that can better serve them.
The problem is that managers do not understand that the value of the customer, care and interests is much higher than the quality of the product. Therefore, organizations tend to do their utmost to retain their customers and attract even more of them.
H0: CRM has no effect on organizational Profit.
H1: CRM has an effect on organizational Profit.
H0: Good customer relations service does not have positive impact on organizational Profit.
H1: Good customer relations service have positive impact on organizational Profit.
III. OBJECTIVES AND OUTCOMES
The aim of this current study is to find out and provide a comprehensive review of literature and organization practices if there is any correlation or relationship between CRM and organizational profits, and outline The result of the conceptual CRM.
CRM is defined herein as the process of identifying, classifying, modeling and resolving constraints to achieve organizational profit.
1. To find out what pays interest to customers.
2. To highlight the distinction between the customer relationship and the organization’s profits.
3. To show that CRM is an appliance for acquiring high organizational profit.