THE GROWTH OF MERCEDES BENZ

THE GROWTH OF MERCEDES BENZ.

BENJAMIN SAMPSON
CT-34661131-AE
Institution: Lancaster University Ghana.

INTRODUCTION
The Mercedes Benz automobile is a worldwide brand that has lived up to its name throughout the past centuries and has remained relevant, effective and efficient till today. It’s classy nature, comfort and luxurious features has made Mercedes Benz a force to reckon with in the world of automobiles. Even the 90s models have that exquisite look till today. It’s no surprise however that by the end of 1901, American billionaires like Rockefeller, Aston, Morgan, and Taylor had all bought powerful Mercedes 40 HP models. In this essay, the history, current information, as well as the trends and hypothesis will be discussed.

HISTORY
According to ADDIN CSL_CITATION { “citationItems” : { “id” : “ITEM-1”, “itemData” : { “abstract” : “This article focuses on the periodical “Popular Mechanics’s” Honored Marque Award which was created by auto editors to recognize the great auto manufacturers that have had a significant and lasting impact on the American motoring scene, in a meaningful and an enduring way. For 2004, the award was given to the oldest car company on the planet Mercedes-Benz AG. In 1998, Mercedes-Benz’s parent company, Daimler-Benz, took control of the Chrysler Corp., changed its name to Daimler-Chrysler AG.”, “author” : { “dropping-particle” : “”, “family” : “McCraw”, “given” : “Jim”, “non-dropping-particle” : “”, “parse-names” : false, “suffix” : “” } , “container-title” : “Article”, “id” : “ITEM-1”, “issue” : “Issue 2”, “issued” : { “date-parts” : “2004” }, “page” : “p58-61. 4p”, “title” : “CELEBRATING THE ORIGINAL.”, “type” : “article-journal”, “volume” : “Vol. 181” }, “uris” : “http://www.mendeley.com/documents/?uuid=24b1d94e-134a-4ac2-82b9-da1e59c91f36” } , “mendeley” : { “formattedCitation” : “(McCraw, 2004)”, “manualFormatting” : “McCraw, (2004)”, “plainTextFormattedCitation” : “(McCraw, 2004)”, “previouslyFormattedCitation” : “(McCraw, 2004)” }, “properties” : { “noteIndex” : 0 }, “schema” : “https://github.com/citation-style-language/schema/raw/master/csl-citation.json” }McCraw, (2004) The company itself dates from 1886, when Karl Benz built the first true automobile in Mannheim, Germany, in order to obtain a patent, and Gottlieb Daimler and Wilhelm Maybach put together their engine company in Cannstatt. The two companies individually built fast, elegant cars, but Mercedes-Benz wouldn’t come along for quite a while.

The first Mercedes car came along in 1901, named for the daughter of Emil Jellinek, a merchant in Nice, France, who offered to order 36 of Daimler’s cars if they would be badged “Mercedes” in honor of his daughter. The deal was done, the cars were built, and history was made. The Mercedes Simplex was the hottest car of its time.

The two German giants, Daimler and Benz, which independently had built engines for cars, trucks, airships, airplanes, ships and boats, merged in 1926, combining the Benz laurel wreath with the Daimler 3-pointed star. The company would go on to make history in automobiles, trucks, buses, every known form of racing, as well as aviation, electronics and consumer goods. They also created what would become one of the world’s most recognized corporate logos.

In 1937, Daimler-Benz introduced the world’s first diesel-powered passenger car, the Mercedes-Benz 260D. Since then, they’ve produced millions of diesel engines.

In the postwar period, Mercedes-Benz returned to passenger-car production, and to racing, as quickly as its factories and offices could be rebuilt, coming across the Atlantic to Mexico to compete in the 1952 Carrera Panamericana, a 1900-mile race from the Guatemalan border to the U.S. border. The car entered, the 300 SL, made from modified production sedan parts, swept first, second and fourth in its North American debut, and three years later was offered to the public. Today, the 300 SL is one of most highly coveted collector automobiles.

The Mercedes-Benz brand began to gain popularity in the United States after importer Max Hoffmann started selling the cars here. Hoffmann’s business sense and foresight helped pave the way for American acceptance of the German brand.

Daimler-Benz was the first company to institute ongoing crash-safety research at its laboratories, starting in 1959, initially using cadavers long before the advent of crashtest dummies. The company now has the largest automotive crash-test database in the world. Mercedes-Benz cars were the first to have front crumple zones. The company also pioneered fuel injection, was the first to offer disc brakes on its cars, and the first to offer an antilock braking system.

Yes, engineering innovation has been a hallmark of Mercedes-Benz automobiles since even before Benz and Daimler merged.

Much of the credit for the early innovations goes to Gottlieb Daimler’s first chief engineer, Wilhelm Maybach. Maybach introduced the modern radiator, the modern carburetor and many other important technologies. Between 1920 and 1940, Maybach and his son Karl branched out to build luxury cars of their own. Now, the Maybach name is honored on DaimlerChrysler’s newly reintroduced, and most expensive, elaborate and luxurious cars.

In 1955, a tragic accident at the 24 Hours of Le Mans put a stop to Mercedes-Benz racing. Mercedes’s self-imposed ban on racing lasted until 1989, when the company came roaring back — in sedan, sports car, rally, endurance and Formula One racing.

Apart from the founding fathers of this Mercedes-Benz automobile, thus Karl Benz and Gottlieb Daimler, Emil Jellinek really helped build the Mercedes-Benz brand and became a very useful tool in the success of this automobile. This is because he is the person that proposed the idea and purpose of racing and production of racing cars to Daimler and Wilhelm Maybach.

-8191504658995Figure SEQ Figure * ARABIC 1
Figure SEQ Figure * ARABIC 1
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Figure 1 above shows a graph of the first Mercedes-Benz models released between 1900 and 1950 and how fast they were. The models varied in respect to the year they were released and most of them had sub models that were released in the same year or subsequent years. It can also be observed that the speed limits of these vehicles increased as the years went by even though it doesn’t apply to all the models or sub models.

Figure SEQ Figure * ARABIC 2
Figure 2 above also demonstrates the top speed of some of the various models and sub models of the Mercedes-Benz automobile that were released before the early 2000’s. Amongst these are the Mercedes-Benz 300 W186 Cabriolet, Mercedes-Benz 300 SL etc.

CURRENT INFORMATION.

The Mercedes AMG model after so many years has still remained relevant till today. So many brands have been released after the first AMG vehicle thus the AMG Mercedes 300 SEL 6.8.
ADDIN CSL_CITATION { “citationItems” : { “id” : “ITEM-1”, “itemData” : { “author” : { “dropping-particle” : “”, “family” : “May”, “given” : “Bromsgrove Bromsgrove”, “non-dropping-particle” : “”, “parse-names” : false, “suffix” : “” } , “id” : “ITEM-1”, “issue” : “August 2013”, “issued” : { “date-parts” : “2017” }, “page” : “1-9”, “title” : “ANALYSIS – current and future Mercedes-Benz cars”, “type” : “article-journal” }, “uris” : “http://www.mendeley.com/documents/?uuid=72040ab9-5cb7-4b9c-b1ba-5ef27541f346” } , “mendeley” : { “formattedCitation” : “(May, 2017)”, “manualFormatting” : “May, (2017)”, “plainTextFormattedCitation” : “(May, 2017)”, “previouslyFormattedCitation” : “(May, 2017)” }, “properties” : { “noteIndex” : 0 }, “schema” : “https://github.com/citation-style-language/schema/raw/master/csl-citation.json” }May, (2017) states that The A-Classremains the smallest Mercedes-Benz model, with the third generation now in the last phase of its lifecycle. The current model made its debut at the Geneva motor show in March 2012. It went on sale across Europe six months later as a five-door hatchback: the alternate three-door bodystyle of the previous generation was not replaced. In Europe, the main sales region, it competes with the VW Golf. The B-Class, meanwhile, is more of a rival to the Audi A3 Sportback. The current S-Classsedan was revealed to the media at a special event in Hamburg in May 2013. The car had multiple claimed world firsts, including no lightbulbs (LED instead, modules supplied by Automotive Lighting), heated armrests, and suspension that is primed for the road ahead.

The prices of the Mercedes A-Class 2017 cars very expensive and mostly dominant in Europe. Compared to the previous models, there’s a far advancement in the engines, and speed levels. Most of these models, for example the AMG A45 4MATIC has very high horsepower levels and a streamline body shape as well.

Figure SEQ Figure * ARABIC 3
Figure 3 above shows quite a number of the Mercedes-Benz models released in 2017 and their fuel efficiency or capacity rates. Also the manufacturer’s suggested retail price (MSRP) is indicated above on the figure shown above and all these models have fuel economy ratings.
ADDIN CSL_CITATION { “citationItems” : { “id” : “ITEM-1”, “itemData” : { “author” : { “dropping-particle” : “”, “family” : “Benz”, “given” : “Carl”, “non-dropping-particle” : “”, “parse-names” : false, “suffix” : “” }, { “dropping-particle” : “”, “family” : “Development”, “given” : “Mercedes-benz Cars”, “non-dropping-particle” : “”, “parse-names” : false, “suffix” : “” } , “id” : “ITEM-1”, “issued” : { “date-parts” : “2017” }, “title” : “Innovation driving”, “type” : “article-journal” }, “uris” : “http://www.mendeley.com/documents/?uuid=1e7216e9-5abd-4622-9661-6bb220b3e291” } , “mendeley” : { “formattedCitation” : “(Benz & Development, 2017)”, “manualFormatting” : “Benz & Development, (2017)”, “plainTextFormattedCitation” : “(Benz & Development, 2017)”, “previouslyFormattedCitation” : “(Benz & Development, 2017)” }, “properties” : { “noteIndex” : 0 }, “schema” : “https://github.com/citation-style-language/schema/raw/master/csl-citation.json” }Benz & Development, (2017) The new S-Class is equipped with systems to do the same in complex traffic situations as well. In this way, comfort and safety systems merge together into a new dimension of motoring, opening up brand new prospects.

The new Mercedes Benz S-Class is recognized mainly for its top notch interior which aids comfortability and also, another feature that makes it outstanding is the body works and body control system. This automobile also has autonomous driving feature.

TRENDS AND HYPOTHESIS
Mercedes-Benz as a brand has evolved so well throughout the years that even the models that were released during the early 90s like the HP series, the Cabriolets, SSKL till date are still vehicles with class and status and this isn’t surprising at all. They have remained relevant these throughout this whole time because even the oldest models don’t die out. Typical examples of some of these models are the E-Class models who have remained useful and dominant since the 1980s or even beyond. The most recent E-Class model is the Mercedes-Benz E-Class Coupe.
From these trends, it is feasible to think that as the brand evolves, grows and advances, the sales will increase because demand for it will go up since they are meeting the needs of buyers on the market. My hypothesis will be based on the fact that even though Mercedes Benz is rising in sales, it hasn’t been consistent throughout the year. It has seen some declines in sales figures over the months.ADDIN CSL_CITATION { “citationItems” : { “id” : “ITEM-1”, “itemData” : { “author” : { “dropping-particle” : “”, “family” : “Newswire”, “given” : “P R”, “non-dropping-particle” : “”, “parse-names” : false, “suffix” : “” }, { “dropping-particle” : “”, “family” : “York”, “given” : “New”, “non-dropping-particle” : “”, “parse-names” : false, “suffix” : “” }, { “dropping-particle” : “”, “family” : “York”, “given” : “New”, “non-dropping-particle” : “”, “parse-names” : false, “suffix” : “” } , “id” : “ITEM-1”, “issued” : { “date-parts” : “2017” }, “page” : “1-3”, “title” : “Mercedes-Benz GLC wins Motor Trend ‘ s 2017 SUV of the Year Award”, “type” : “article-journal” }, “uris” : “http://www.mendeley.com/documents/?uuid=a29d0460-d399-4922-8f7e-d05d1b7875c8” } , “mendeley” : { “formattedCitation” : “(Newswire, York, & York, 2017)”, “manualFormatting” : ” Newswire, York, & York, (2017)”, “plainTextFormattedCitation” : “(Newswire, York, & York, 2017)”, “previouslyFormattedCitation” : “(Newswire, York, & York, 2017)” }, “properties” : { “noteIndex” : 0 }, “schema” : “https://github.com/citation-style-language/schema/raw/master/csl-citation.json” } Newswire, York, ; York, (2017) On a technical level, the Mercedes GLC sets new benchmarks for ride, handling, safety technology and comfort and offers off-road capabilities. Though larger than the GLK, the GLC is also lighter. A turbocharged 2.0-liter 4-cylinder engine is teamed with a 9G-TRONIC 9-speed automatic transmission improved performance and efficiency. The
GLC offers 4MATIC all-wheel drive for outstanding agility and traction on a variety of road surfaces.

The GLC’s longer wheelbase and vehicle length result in substantially more interior space for occupants and luggage. This statement is in reference to Mercedes Benz GLC winning the motor trends 2017 SUV of the year award.

Figure SEQ Figure * ARABIC 4
Figure 4 above clearly shows the sale rates and figures of the Mercedes Benz models for the first quarter of the year from 2014 through to 2017. It is obvious from the table that in 2014, sales declined in February and March, also in 2015, the highest sales were recorded in March and this was same in 2016 where the highest sales were also recorded in the same month. In 2017, February has the lowest sales figures with 57.534 %.

Figure SEQ Figure * ARABIC 5
Figure 5 above is a continuation from figure 4. As seen above, the values for December isn’t complete because the year hasn’t ended yet. It can be seen that in 2014, the lowest sales were recorded in August and 2015 also had the lowest sales figures in August with September being the highest. 2016 and 2017 recorded the highest sales figures and this was the month September.

FUTRE PREDICTIONS
Day in day out, new ideas keep coming out, new thoughts and perspectives from how things are done.ADDIN CSL_CITATION { “citationItems” : { “id” : “ITEM-1”, “itemData” : { “author” : { “dropping-particle” : “”, “family” : “Newswire”, “given” : “P R”, “non-dropping-particle” : “”, “parse-names” : false, “suffix” : “” }, { “dropping-particle” : “”, “family” : “York”, “given” : “New”, “non-dropping-particle” : “”, “parse-names” : false, “suffix” : “” }, { “dropping-particle” : “”, “family” : “York”, “given” : “New”, “non-dropping-particle” : “”, “parse-names” : false, “suffix” : “” } , “id” : “ITEM-1”, “issued” : { “date-parts” : “2005” }, “page” : “29-31”, “title” : “Mercedes-Benz Leads the Way for a Diesel Future”, “type” : “article-journal” }, “uris” : “http://www.mendeley.com/documents/?uuid=de448b4b-6a29-40ce-b95e-021ee481e16c” } , “mendeley” : { “formattedCitation” : “(Newswire, York, & York, 2005)”, “manualFormatting” : ” Newswire, York, & York, (2005)”, “plainTextFormattedCitation” : “(Newswire, York, & York, 2005)”, “previouslyFormattedCitation” : “(Newswire, York, & York, 2005)” }, “properties” : { “noteIndex” : 0 }, “schema” : “https://github.com/citation-style-language/schema/raw/master/csl-citation.json” } Newswire, York, & York, (2005) states that Mercedes-Benz, inventor of the world’s first diesel car, is setting out to establish a new endurance record for diesel passenger cars. To help showcase the latest in advanced clean diesel technology, three Mercedes-Benz E320 CDI (Common-Rail Direct Injection) diesel sedans will each complete a 30-day, around-the-clock 100,000 mile endurance drive on Sunday, May 1.

Since commencement began on April 1, 2005, the landmark diesel endurance record attempt is being conducted at the DaimlerChrysler Proving Grounds near Laredo, TX and measured in accordance with FIA (Federation
Internationale de L’Automobile) regulations. The drive is designed to emphasize the reliability and efficiency of the diesel engine in real world driving conditions, as participating drivers will maintain highway speed during the duration of the test. The test also provides an extreme test bed for advanced particulate filter technology, which helps diesel engines comply with stringent emissions laws worldwide.

Amongst the various plans Mercedes Benz has for the future, this diesel advancement technology is another area the company wants to delve into and this will give the Mercedes Benz models which would be released later in the future another incredible feature.

CONCLUSION
In a nutshell, Mercedes Benz has been able to rise against all odds to stand out tall in this world of automobiles over the past century and as such, this brand is set for greater heights and advancements in the near future. It can be seen from figures 4 and 5 that the sales figures of the various Mercedes Benz models over the months and throughout the year hasn’t been a stable one. From the chats, sales figures keep rising and falling throughout the year hence no consistency and this aligns with the hypothesis stated above. Because of the high market value and demand for this particular automobile, sales figures in the coming years is likely to increase and the brand is about to flourish with the new features install for Mercedes Benz in the coming years.

REFERENCE LST
ADDIN Mendeley Bibliography CSL_BIBLIOGRAPHY Benz, C., ; Development, M. C. (2017). Innovation driving.

May, B. B. (2017). ANALYSIS – current and future Mercedes-Benz cars, (August 2013), 1–9.

McCraw, J. (2004). CELEBRATING THE ORIGINAL. Article, Vol. 181(Issue 2), p58–61. 4p. Retrieved from http://web.b.ebscohost.com.ezproxy.lancs.ac.uk/ehost/delivery?sid=82e68b8b-3b5f-401b-b12c-de3979246093%40pdc-v-sessmgr01;vid=1;ReturnUrl=http%3a%2f%2fweb.b.ebscohost.com%2fehost%2fdetail%2fdetail%3fvid%3d0%26sid%3d82e68b8b-3b5f-401b-b12c-de3979246093%2540
Newswire, P. R., York, N., ; York, N. (2005). Mercedes-Benz Leads the Way for a Diesel Future, 29–31.

Newswire, P. R., York, N., ; York, N. (2017). Mercedes-Benz GLC wins Motor Trend ‘ s 2017 SUV of the Year Award, 1–3.