So, the question, we then ask ourselves is whether or not Whirlpool’s resources are valuable or not? The copyrights/licensing and highbrow data has been an essential factor in the way the company has been ran throughout the years. The growth of the company is hugely substantial. Whirlpool is known for treating their employees well, and in turn the employees give their all to the company. Whirlpool’s products are extremely valuable. People are willing to pay a significant price, just to get their money’s worth. Consumers tend to fall in love with the products, so this also makes the products valuable. Therefore, this leads to consumers placing Whirlpool above all other brands, which gives the company a competitive advantage.
To be fair, in the appliance market it is hard to find a different kind of competitor than the ones that are already in place. Although, major appliances are huge in the market, finding a new competitor that is significantly different from the current main ones is rare. However, Whirlpool doesn’t really offer any rare products that only they provide. Whirlpool as mentioned before does score high when it comes to how they treat their employees, which could be seen as rare given the history amongst major appliances. Nevertheless, Whirlpool never really has launched a rare product for the market. When trying to gain competitive advantage, it leads to problems.
The products provided by Whirlpool, are products that can be copied. This is normal, but it doesn’t give them that much of an advantage in the market due to the fact that they cannot make all their own products. Whirlpool does not have full rights on appliances, so not having control on the products you market and sell can prove detrimental. The company can ever really take the market and fly because they do not have rights on everything, which could be costly. What is also costly, is getting involved with the major appliance market. Whirlpool has their name brand and products in place, so to try and copy the company and provide different products and services would be extremely difficult. This leads to Whirlpool having a competitive advantage at least for now.