PepsiCo Cameron Errington PepsiCo-OUR Background • Created in 1890’s • Caleb D

PepsiCo
Cameron Errington

PepsiCo-OUR Background
• Created in 1890’s
• Caleb D. Bradham, concocted a cola drink
• Drink became known as Pepsi Cola in 1898
• 1965- Frito Lay and Pepsi Cola come together to make PepsiCo
PepsiCo- OUR Brand
• Pepsi
• Gatorade
• Lays
• Mountain Dew
• Tropicana
• Diet Pepsi
• 7 Up
• Doritos
• Quaker
• Cheetos
• Miranda
• Lipton
• Ruffles
• Tostitos
• Aquafina
• Pepsi Max
• Brisk
• Mist Twist
• Fritos
• Diet Mountain Dew
• Walkers
• Starbucks (Ready to Drink Beverages)
Company Vision
To deliver top-tier financial performance over the long term by integrating sustainability into our business strategy, leaving a positive imprint on society and the environment.
My Objective as CKO
To increase productivity and development through advanced learning in knowledge sharing and innovation
Pepsico strategies across the board
• Developing and upholding an unique talent base to develop our business and deliver greater long-term performance
• Building a workforce that reflects the variety of our consumers and local communities, and inspiring our associates to incorporate their individual views into their work
• Guaranteeing the safety of our workplaces to endure superior performance
What is a SWOT Analysis?

• Strengths
• Weaknesses
• Opportunities
• Threats

Strengths
• Global Presence
• Wide Range of Products
• Admirable Brand Name

Weaknesses
• Not maximizing full potential outside the Americas
• Not a lot of marketing towards health activists

Opportunities
• Market towards up and coming countries
• Partnering with another firm outside of food and beverage

Threats
• Lots of Competition
• The increase in healthy living
• Negative effect on environment
recommendations
• group discussion
• Company Wide
• Technology
• Consumer help

References
• LOMBARDO, J. (2017, February 6). PepsiCo’s Vision Statement & Mission Statement Analysis. Retrieved from Panmore Institute: http://panmore.com/pepsico-vision-statement-mission-statement-analysis
• Pepsico. (2018). Global Context. Retrieved March 4, 2018, from Pepsico: http://www.pepsico.com/sustainability/Performance-with-Purpose/People
• Staff. (n.d.). PepsiCo, Inc. – Company Profile, Information, Business Description, History, Background Information on PepsiCo, Inc. Retrieved March 4, 2018, from Reference for Business: PepsiCo, Inc. – Company Profile, Information, Business Description, History, Background Information on PepsiCo, Inc.
• Teacher, M. (n.d). Pepsi SWOT. Retrieved March 4, 2018, from Marketing Teacher: http://www.marketingteacher.com/pepsi-swot/
• YOUNG, J. (2017, February 6). PepsiCo SWOT Analysis & Recommendations. Retrieved from Panmore Institute: http://panmore.com/pepsico-swot-analysis-recommendations