Patanjali Ayurveda Limited

Patanjali Ayurveda Limited (PAL) is the fastest growing FMCG brand in India and everyone including me is amazed with PAL’s success story. Lot of articles are published and being written about PAL and Baba Ramdev, the man behind the growth/success of Patanjali. I started searching information about Patanjali on web/Newspapers/magazines etc and the end result is this article. This article reviews the past and future plans of PAL along with swot analysis. You may find some information repetitive. I would like to thank everyone who has contributed to this effort. I have taken references from the information published on this forum as well. Pls do comment for feedback. Happy reading!!
Current Scenario – Patanjali Ayurved Limited (PAL) run by a popular Yoga Guru Baba Ramdev is the fastest growing fast moving consumer products company in India. It is valued at INR 13000 crores (US$ 1.9 Billion) and the revenue was in excess of INR 5000 crores (US$ 740 million) for the fiscal year 2015-16. For a company that started as a small Pharmacy in 1997, Patanjali has expanded its reach from 200 outlets in 2014 to 4000 franchisee stores at present and launched more than 2 dozens mainstream FMCG products. In all, the company manufactures 444 products including 45 types of cosmetic products and 30 types of food products. PAL has expanded to sell full range of consumer categories from edible oils, biscuits and noodles to toothpaste, hair and skin care products and groceries.

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