Next chapter provide the background of the survey, the exposure of the problem, the research objectives, the research questions and the importance of the study. This will provide a better understanding on the smartphone in general, local and global view. It will also provide how competitive this sector is and how it influences people’s daily lives, particularly university students, which is our goal of this research.
In the field of research, we have done our research on the invention of smart phones in general and how it has affected society in general. We also investigate purchasing behavior in general. The declaration of the problem is related to the objectives of the survey and to the research questions. This study can be used as a reference for smart phone developers, as target university students as our respondents and are the future main users of smartphones.