In this argument we discuss several points about advertising especially the ones that television shows to us. nowadays Social media has a significant impact on most of us, we cannot live without them. There are many ways to show our products to the world. Television is the biggest one because it can be seen in almost every home and many people from different ages watch it. television is a place of summary or reducing, it reduces everything to catchphrase. And that’s one of the criticism, that it needs everything to be packaged and summarized and announced in a catchy phrase form.
We all know that advertising cannot be considered truthful. Advertising made only to sell what people don’t need. Whatever people do need they will find without advertising because something which is essential to them they must buy it therefore there is no need for someone to motivate them to buy it. This is so obvious and simple that it continues to stumble the mind that the ad industry has succeeded in muddying the point. However, advertisers speak about how they are only fulfilling the needs of people by providing an information service about where and how people can achieve satisfaction for their needs. Advertising is only a public service, they insist.
Advertisers make people think that they need a raw material which in fact they don’t need they try to make people feel unsatisfied until they get the things that are being advertised. Advertising main target is to create a lack of contentment
Seeing is believing, the media shows us things and tries to convince us into believing them, without human prejudice the media cannot exist the media uses your bias to make you believe in their questionable sensory information and this keeps your attention which gives commercial value for the media.
The natural design of evaluation is for humans to see all things as real, because the things that we see have always been real. Separating real from unreal on television has to be learned. Yet how is a child to understand that? When the child is watching a television program, he or she has no natural ability to make any distinction between real and not real.
Volume IV of Television and Social Behavior, prepared by the National Institute of Mental Health for the Department of Health, Education, and Welfare, reports that a majority of adults, nearly as high a percentage as children, use television to learn how to handle specific life problems; family routines, relationships with fellow workers, hierarchical values, etc. But heavy watchers of television tend to think in the way the television thinks which is unreal and definitely unhealthy in all aspects
Of course, television does have a good side. Within the age of material broadcast, and in a higher value commercial junk; but the educational effect of television has been well demonstrated. Mander is dubious of this potential, pointing out the bad aspects: “Shallowing” of content, super focalizing history, creating the illusion of experience, etc. And when people substitute television for real life, they’re in trouble. But it can be useful, when used in a good and wise sense.