In order to build the management-research question hierarchy, through the investigative questions stage, one must first ask what the management’s dilemma is that is requiring a research study. After reading the National Cash Register Country Club case, it is apparent that the management’s dilemma is that the National Cash Register Country Club’s membership is low and management is looking for ways to increase membership. NCR is looking to increase membership due to the fact that AT;T had purchased National Cash Register Corporation and provided them with a 4 million dollar interest free loan in order to tear down the original clubhouse and replace it with a brick colonial-style clubhouse (Cooper, 2014). NCRCC management’s goal is to bring golf memberships up to 680 members and greatly increase social memberships to the highest level possible. However, management has been having trouble finding meaningful ways to increase membership over the long term.