Executive Summary Julies Bakeshop has been known in the Philippines for over 30 years for its quality products

Executive Summary

Julies Bakeshop has been known in the Philippines for over 30 years for its quality products. It has been a strong brand in the bakeshop industry. But as time goes by, one of the biggest problem of JBS was the economic instability that led to the gradual increase in the prices of the raw materials that are the major ingredients and supplies in the production of the bread. These raw materials are the LPG, sugar, dough and etc. JBS was known for its quality and affordable products, and now, their dilemma is how they can manage with the demands of the consumers knowing that the cost of production is getting costly. It is a challenge for JBS to cope up with this knowing that most of the consumers patronize their products because of its quality and low price. One of the problems in this case also is that most of the people especially in their Imus, Cavite branch have low purchasing power.

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And lastly, people nowadays are getting health conscious and they want something that could cater their demands. To vent out these problems, we have come up with alternatives. First is to increase the price of the breads and pastries. The other alternative is to make the products smaller in terms of grams. And this will be a challenge for JBS because they are recognized for the good standards of their products. But still, the alternative courses for JBS to consider are, they should think of some ways to maintain the high quality standard of their products by minimizing their costs while maximizing their profit. Alternative ingredients that are still approved by BFAD is a good thing to consider and buying in bulk is also an advantage.