Direct marketing occurs when businesses address customers through a multitude of channels, including mail, e-mail, phone, and in person.. Direct marketing is the practice of reaching markets by directly reaching out to the customer. It’s associated with promotion and advertising that makes a direct call to action. The following are common types of direct marketing.
According to a study, there will be over 3.7 billion email users, which is 48.6 percent of the world population, by the end of 2017.(Lifewire 2017)
Using email marketing is another of the marketing strategies for our companies. Use email to:
• Thank people for subscribing to your newsletter
• Inviting them to view another piece of content based on what they downloaded the first time
• Invite them to a webinar or other event
But, it’s important to be able to segment your list and personalize emails so they can target the particular segment of subscribers your want.
he following are common types of direct marketing.