B2B and B2C markets units are very different in successful marketing strategies. For the modern marketing effort, a strategic marketing campaign is an essential part. The B2B customer are usually intend to investing in content marketing for growing brand cognizance and increasing new business relationships. They are more focused on value you offer. On the other hand, the B2C customer are more driven by emotional triggers. There are five main differences between B2B and B2C content marketing strategies.
1. Emotions vs. Data
B2B customers are more focused on the data that demonstrates ROI and tangible features. As for the B2C customers are appeal more to emotions play a vital role in sales and as such entire content strategy needs to be designed with this in mind.
2. Stories vs. Fact Reporting
The best market campaigns in a B2C market involve strategic storytelling. These stories are the best platforms for emotional triggers. For the B2B market stories can involve as part of beneficial but they are more focused on facts, numbers and graphs that boils down to ‘data’ and indicating ROI.
The B2C markets are selling to different types of buyers even within a small niche. While B2B gives you a linear, single-stream approach to content strategy, B2C requires to think of all types of customers. From there, can able to categorize them into defined classes and find the right tone, emotional and appeal for each.