7) Kinesthetic targets of linguistic manipulation. On the kinesthetic level of speech perception the recipients evaluate the situation from the point of view of its motion, direction and speed relative to themselves as some central point. Traditionally, the feeling of moving forward is conceived as the sign of some positive changes. In contrast, a feeling of moving backward is associated with negative changes. The high speed of favorable and positive social changes is perceived with approval; the low speed of these changes with disapproval and alarm. The study of pre-election propaganda speeches shows that the speech producers appeal to the basic emotions of the collective recipient rather frequently. Toward this end, such verbal means as nominating lexemes (lexemes which directly nominate the pre-planned recipient’s reaction or state), stimulus lexemes (lexemes which arouse some necessary negative or positive associations), metaphor, and some other means are used.